WEE Secures $10 Million Investment to Boost UAE E-commerce Presence

WEE, a leading online marketplace in the UAE, has received a $10 million investment from SIG Investment, raising its valuation to $40 million. Known for its rapid delivery services similar to the American Target Plus model, WEE distinguishes itself by offering delivery within an hour in Dubai and next-day service across other emirates.

This funding marks the completion of WEE's pre-A investment round, with an additional $2 million contributed by existing shareholders. Under the leadership of CEO Anastasia Kim, WEE is enhancing its logistics and expanding its e-commerce offerings, including fashion innovations and a new super app integrating various services.

With prior investments totaling $6.5 million for UAE expansion, WEE is planning further growth in the GCC region and exploring an IPO in the MENA region. As the UAE e-commerce market is expected to reach $20 billion by 2027, WEE aims to leverage this growth through its unique services and strategic partnerships.